How are Websites adapting to Social Media Trends and tips to integrate them on your website?

How are Websites Adapting Social Media Trends?

The integration of social media has completely transformed the way businesses promote and sell their products. There has also been a dramatic change in the way websites have been developed recently. And for those you have not yet upgraded their website to suit the social media trends, they perhaps are losing on a big share of the market.

Here’s how the latest Web Designs are adapting to the Social Media trends and techniques:

1- Social Media icons on Website

If there’s one place from where you’ll be able to boost about all your social media channels is the home page of your website. If you would have noticed, most big brands have already integrated icons of various social media platforms on their websites. And when a visitor clicks on any of these icons, they are directed to such social media pages. This technique of directing the visitors to your website to social media platforms is gaining more and more importance off late.

 

Social Media icons on website

 

Note: Once you too have integrated this strategy on your website, it is pertinent to constantly check that these links are functional, that there are no broken links and that you are active on all the social media platforms that you link to your site.

2 – Customized Social Media Pages to match the theme of your Website

Yes, if you were not yet aware of this, it’s time you know it. You can easily customize your social media page to bring it in line with other channels as well as the look and feel of your website. From Facebook fan pages to your Twitter account, customized looks that flow through all your social media pages is trending.

 

social media pages match website theme

 

Note: This will add a consistency element to your brand and hence enhance the trust of customers in your brand.

3 – Promoting Ads on Social Media

Social Media sites are now cluttered with brands, some more brands, and lots and lots of brands. And this is all because of the growing number of Social Media users. For instance, the humongous number of active users on Facebook, i.e. more than 1.41 billion are attracting brands to prompt ads on Facebook.

 

Promoting ads on Social Media

 

Note: And these ads should be some real interesting stuff for garnering more and more clicks and engagement. The number of leads that you will manage to grab will totally depend on how appealing your ad is.

4 – Interactive Website Designs, just like interactive Social Media Pages

The secret of Social Media success is indeed its creative and interactive design. And this has inspired the web designers to a great extent. The new designs are responsive, i.e. smooth user experience on any type or device and also they are interactive and user-friendly.

Note: Interactive designs are the need of the day. If you have not yet upgraded your traditional website, it’s high time you react.

5 – More and more images on the Site

The secret of Social Media success is indeed its creative and interactive design. And this has inspired the web designers to a great extent. The new designs are responsive, i.e. smooth user experience on any type or device and also they are interactive and user-friendly.

 

More and more images on the site

 

Note: Interactive designs are the need of the day. If you have not yet upgraded your traditional website, it’s high time you react.

Tip #1 – Informing your Visitors about your Social Media Presence

This is perhaps the first thing you should do in order to integrate social media on your site. As mentioned earlier, placing all the social media icons where you are active, is a great way to tell your visitors about your presence. You may place the on your home page or even on every page, the more, the better. And of course, don’t forget to add a call-to-action button asking your visitors to ‘like’ or ‘follow’ your brand.

Tip #2 – Providing login to Social Media Platforms from your Website

This will make it easy for your visitors to connect with your brands on social media. The best advantage of adding a login feature is that it will enable your visitors to share your content on their social media pages easily. The login feature will also eliminate the need to ask your users to fill the forms, etc. They can simply login with their social media accounts and register on your site. A High number of registrations will also improve your conversion ratio.

Tip #3 – From look to Content, Make your site Social Media friendly

If the content, as well as look and feel of your website, is complementing your social media UX, it will boost the engagement and eventually the conversion rates. You can experiment by transforming your static website with a variable one by adding for instance, blog feeds and social media feeds.

Tip #4 – Enable Social Media Sharing on your Website

Consider this, a visitor has simply loved one of your blog post and is willing to share it with his friends, but your site doesn’t provide this feature yet. The disappointed visitor will immediately press the close button. Hence, it is pertinent you enable sharing or embedding options on your site.

Tip #5 – Adding Social Media reviews to your Site

Reviews act as saviors when it comes to buying any product online. Featuring some of your reviews from your social media pages on your websites will build promising testimonials for your products. An important point here is to filter the reviews posted and delete the harsh negative reviews before adding them on your website.

Tip #6 – YouTube Videos on your site

You can embed some of the highly viewed YouTube videos on your website. This can give a good boost to your SEO rankings.

To conclude:

Social Media trends are increasingly reflecting on the new website designs. Hence, it is important to understand these adaptations and integrate them to your website as well so that you are not left out in the race of modern designs.

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